Father's Day Greeting - Motion Graphics / Animation

The goal of this project was to create an original Father's Day greeting. I had the concept of portraying the father as a larger than life action hero. I wanted the style to be reflective of 70's action movie title sequences.  I chose three archetypal "dad characters" to focus on. "The Fixer" (a handyman dad), "The Keeper Of the Yard" (the guy who mows the lawn), and "The GrillMaster" (self explanatory). 

The animation sequence displays the tools of the trade for each persona, much like ammo belts or weapon racks are shown in the action movie titles and then locks in on the the persona title with a photo of the dad in action. 

The end product allows users to put their own photos into a very cinematic animation and all the photos get color overlays to really integrate them into the piece and the dad feel like he's really a part of this.

I Did the storyboarding on this, Susan Andrade created the title graphics. I produced all the photography and created the splatter/liquid effects by filming ink being thrown onto white sheets. I was also responsible for all animation, After Effects video compositing,  post production,  Flash integration, and interactivity.