Father's Day GPS - Motion Graphics / Animation

The objective was to create an original Father's Day Greeting. With the abundance of denigrating Father's Day humor I was attempting to create something that didn't involve lazy, beer drinking, couch potato dads. I had the idea of playing up fondness for gadgets and driving by using a GPS Navigator as the concept for the piece. The idea is that the GPS navigator helps dad "navigate" to Father's Day. 

In the design the user can add in their own photos that will get displayed as "Hazards" on the GPS screen as well as customize the text. So the hazards can be things like yard work or a messy garage. At the end of the greeting there is a customized message, as well as room for an additional photo. 

I wanted to go with a flat cartoon feel for the piece and had Susan Andrade provide some illustrations that I based the 3D modeling on. I did the compositing of the various Maya image sequences in After Effects and added in some additional light and blur adjustments. All the video assets were then converted to FLV and integrated into the Smilebox design for interactivity and customization.